Journey is the go-to-market team built for accounting-tech — helping software companies grow from Seed to Series C alongside the industry's biggest names.
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A SaaS go-to-market strategy is five decisions: who you sell to, what you say, how they buy, where you reach them and in what order. Here's how to make each one when your buyer is an accounting or bookkeeping firm.
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Accounting firms rarely leave over a price rise. They leave over a badly timed, badly explained one. When to move, who to tell first, and why your partner firms hear before anyone else.
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Xero and Intuit both pay accounting firms to hold the bill. Before you copy them, look at what wholesale billing costs you — lumpy churn, a hidden price, and a client you can't reach when they change accountant.
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Product-led growth assumes a buyer who'll explore software alone on a Tuesday. Accountants are risk-averse, deadline-bound and buy on peer proof. What actually works, and the hybrid most accounting SaaS ends up with.
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Most accounting SaaS churn is decided long before the cancellation. What actually happens in a firm's first 90 days, why deadline season is the real killer, and the handful of things that change the outcome.
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Most accounting tech startups can't answer how long it takes a customer to get value. Here's what time to value (TTV) really measures, why it drives churn and retention, and how to shorten it.
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Translucent, the software that turns Xero into a multi-entity accounting solution, has chosen Journey as its global go-to-market partner to launch across international markets.
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You built the best software in the accounting space. Now you have to tell people. Why marketing to accountants and bookkeepers needs its own rulebook — and what happens when you rip up the old one.
Read More →Get a growth team that already knows accounting, and put an end to wasteful spend.
