What professional bodies actually want from a software vendor
ACCA, ICB, ICAEW, CPA and CA ANZ are the trust layer of the accounting market, and most vendors approach them completely wrong. What they want, and what they will never do.
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Global Director & Head of EMEA, Journey
Jordan leads Journey across EMEA, helping accounting and bookkeeping software brands grow in the UK and beyond — connecting vendors with the professional community and the partnerships that move the industry forward.
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ACCA, ICB, ICAEW, CPA and CA ANZ are the trust layer of the accounting market, and most vendors approach them completely wrong. What they want, and what they will never do.
Read More →
Journey and the Institute of Certified Bookkeepers UK announce a partnership to give bookkeepers greater influence over technology development through a dedicated Tech Board and vendor engagement opportunities.
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Journey partners with Tax Torch to launch real-time personal tax planning for accounting professionals, combining market expertise with innovative SaaS solutions in the UK accounting sector.
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Accounting tech vendors struggle with inconsistent growth tied to events. The Brand, Demand, Expand framework balances long-term awareness, immediate demand capture, and customer expansion.
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Journey partners with Adfin to offer accounting firms a transparent payment and invoicing platform with automated workflows and multi-channel distribution capabilities.
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Journey partners with ACCA UK for multi-year collaboration featuring national roadshows and exclusive member benefits to advance accounting technology adoption.
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Journey, a go-to-market agency for accounting technology, announces a strategic partnership with the Digital Accountancy Show to drive attendee growth and support 100+ exhibitors.
Read More →Get a growth team that already knows accounting, and put an end to wasteful spend.