Founder, Journey
Trent is the founder of Journey, the go-to-market team built for accounting-tech. He's spent the last decade helping accounting software companies grow — from Seed to Series C — alongside some of the biggest names in the industry.
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The foundations most accounting-tech founders skip at launch - and pay for later. Five fixes, from onboarding to AI support, that keep growth from stalling the moment it starts.
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Control points are the features, integrations and workflows that keep customers locked in. Here's how accounting SaaS companies use them to drive growth and cut churn.
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How we launched Vinyl with 320+ waitlist signups, 180+ leads, and zero ads — all before day one. Here's how we did it.
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Journey helped accounting SaaS clients achieve $17M in revenue and brought 20,000 attendees together in 2024.
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Vendors are pouring money into events accountants don't want to attend, and every vendor now wants to host their own. Here's what conference organisers need to change — and why more events isn't the answer.
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If a firm can't work out what your app costs in ten seconds, you've already lost the deal. Why complex SaaS pricing kills conversion — and the three-tier fix that shifts the burden off your buyer.
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Six things that actually worked across 20+ accounting SaaS vendors in Australia, the UK, South Africa and North America — customer research, multi-channel funnels, disciplined sales teams and a CRM that works.
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The seven things accounting tech sales reps get wrong — from blind demos to bad-fit leads — and how to fix them. A no-nonsense breakdown from a live sales consulting session.
Read More →Get a growth team that already knows accounting, and put an end to wasteful spend.
