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Winning the accounting channel

Partner programs, app marketplaces, professional bodies and the buying committee inside the firm — how software gets recommended, resold and adopted through the channel rather than sold around it.

What professional bodies want from accounting software vendors

Channel

What professional bodies actually want from a software vendor

ACCA, ICB, ICAEW, CPA, CA ANZ — the bodies are the trust layer of the accounting market, and most vendors approach them completely wrong. What they actually want, what they'll never agree to, and how the conversation really goes.

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The Growth Memo

The growth playbook for accounting SaaS, in your inbox

Teardowns, plays and channel intel from inside accounting tech — the stuff we'd normally only share with clients. No fluff.