Australia

ACSISS

Open banking data platform for the Australian accounting industry

Launched an open banking product into the Australian accounting industry, then ran the ongoing GTM.

ACSISS
The challenge

Open banking is a genuinely powerful capability and a genuinely confusing pitch. ACSISS needed language that made accounting firms understand what it did for them, not what it did technically.

What we did
  • Ran a go-to-market and messaging workshop to find the wedge and the language for it
  • Built the positioning for the Australian accounting channel specifically
  • Launched the product into the market
  • Now run ongoing monthly go-to-market services
The outcome

ACSISS went to market with messaging built around the job firms needed doing rather than the technology underneath it, and has kept the go-to-market running month to month since.

This was mostly go-to-market strategy work. See how we run it →

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