Australia
XBert
AI-powered audit and bookkeeping quality control for accounting firms
Scaled sales, marketing and partnerships together — and grew revenue 206%.
206%
revenue growth
XBert had a genuinely differentiated product and an engaged early user base, but sales, marketing and partnerships were being run as three separate efforts. Growth was inconsistent and heavily dependent on whichever channel had attention that month.
- Rebuilt the go-to-market strategy so sales, marketing and partnerships ran as one system rather than three
- Restructured the sales function, separating SDR and BDM responsibilities so each role could specialise
- Rebuilt lead qualification and scoring so the team stopped burning demo time on bad-fit firms
- Ran ongoing demand generation into the Australian accounting channel
- Developed partnership activity to bring warm, referred pipeline alongside direct sales
Revenue grew 206%. More importantly, the growth came from a repeatable system rather than a single channel — sales, marketing and partnerships reinforcing each other instead of competing for credit.
"Since working with Journey, we've grown our revenue by 206%. They've played a key role in helping us scale our sales, marketing & partnership efforts. Journey's rapid response times make them feel like an integral part of our team, always there when we need them, ensuring that we consistently get things done efficiently and effectively."
Troy Brown XBert This was mostly go-to-market strategy work. See how we run it →
Powered a UK go-to-market through an ICAEW partnership — webinars, content and conference presence.
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Launched with 320+ waitlist signups and 180+ leads before day one — with zero ad spend.
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Relaunched as the AI accounting agent for practices, with a XeroCon go-to-market campaign.
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Get a growth team that already knows accounting, and put an end to wasteful spend.
