Global
Translucent
Software that turns Xero into a multi-entity accounting solution
Relaunched as the AI accounting agent for practices, with a XeroCon go-to-market campaign.
Translucent had strong founder pedigree and serious backing, but multi-entity accounting is a category buyers don't search for by name. The product needed a position that made firms recognise their own problem in it.
- Appointed as global go-to-market partner to launch Translucent across international markets
- Repositioned and relaunched the product as the AI accounting agent for practices
- Built and ran a go-to-market campaign anchored on XeroCon
- Trent McLaren and Jordan Vickery served as brand ambassadors into the accounting community
Translucent moved from a technically impressive product with an abstract category to a clearly positioned one, launched into international markets against a moment the whole channel was already paying attention to.
This was mostly international expansion work. See how we run it →
Scaled sales, marketing and partnerships together — and grew revenue 206%.
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Powered a UK go-to-market through an ICAEW partnership — webinars, content and conference presence.
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Launched with 320+ waitlist signups and 180+ leads before day one — with zero ad spend.
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Get a growth team that already knows accounting, and put an end to wasteful spend.
