Australia
Dashboard Insights
Reporting and BAS preparation tools for Australian accounting firms
Launched the BAS Prep product and drove demand through webinars, content and conference campaigns.
A new product entering a compliance workflow that firms already had a way of handling. The launch had to prove the time saved was worth changing a familiar process for.
- Built and ran the go-to-market for the BAS Prep product launch
- Ran a webinar program aimed at the BAS compliance cycle
- Produced content positioned against the specific pain of BAS season
- Ran conference campaigns to reach firms in the channel
The product launched into the Australian market with demand built around the compliance calendar rather than a generic feature announcement. Dashboard Insights went on to win Practice App of the Year at the Xero Awards in Australia.
This was mostly demand generation work. See how we run it →
Scaled sales, marketing and partnerships together — and grew revenue 206%.
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Powered a UK go-to-market through an ICAEW partnership — webinars, content and conference presence.
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Launched with 320+ waitlist signups and 180+ leads before day one — with zero ad spend.
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