United Kingdom

FirmCheck

AML and compliance software for accounting firms

Launched into the UK on a tour around Accountex London, plus an AML online summit.

FirmCheck
The challenge

Entering the UK from scratch, in a category where trust is the entire product. FirmCheck needed local credibility fast, without the twelve months of research and relationship-building that usually buys it.

What we did
  • Brought FirmCheck onto our UK tour around Accountex London
  • Launched the brand into the UK accounting market
  • Supported their AML online summit
  • Validated the UK go-to-market hypothesis before committing to local hires
The outcome

FirmCheck landed in the UK with a presence at the market's biggest accounting event and a validated go-to-market, rather than an expensive guess.

"Working with Journey allowed us to validate our GTM hypothesis quickly. Working with a team who has already walked this path was incredibly valuable and saved us six months worth of research. After spending just 5 days with Journey in the UK, we're more confident then ever that we're ready to launch into the UK market."
Nathan Barker FirmCheck

This was mostly international expansion work. See how we run it →

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