Hi, we’re Journey

We’ve got 30+ years experience scaling accounting-tech companies across Australia, Europe & North America.

In 2012, we began in the challenging world of accounting tech startups, facing limited resources, tight budgets, and high ambitions. We were forced to adapt, becoming “full-stack” employees, versatile in various skills to grow SaaS products rapidly. Our hands-on approach included running email campaigns, hosting virtual summits, and developing product onboarding sequences, and so much more… learning what works through direct experience.

However, this “full-stack employee” model is hard to scale. Versatile employees are rare and it’s even rarer to find those with specific experience in accounting tech growth. Budget constraints often limit the hiring of the right experts at the right time.

That’s why we founded Journey. Our team consists of full-stack strategists, as well as channel specialists and dedicated executors with deep knowledge in the accounting sector, ready to scale with your needs.

Journey represents the team we needed in 2012 and the one that can help you execute your strategies today.

About Us

Anti-Agency Approach

We’re here to challenge the agency status quo

Traditional agencies often fall short due to their rigid deliverable structures, slow response to industry changes, and lack of deep understanding of your product and customers. We’ve experienced these shortcomings firsthand. We offer fast, effective outsourced growth marketing, functioning like an internal team rather than a traditional agency.

Integration as Your Growth Team

Rather than acting as a separate entity, we integrate as your outsourced growth marketing team, offering the expertise of strategists, specialists, and executors at the cost of one full-time hire. Plus, we’re already knowledgeable in accounting tech.

Daily Communication
and Involvement

We immerse ourselves in your environment, communicating daily through your Slack channels, participating in stand-ups, and being readily available to respond and react as needed.

Goal-Oriented Focus

Our team is dedicated to achieving your goals and metrics, treating them as our own. Your success is directly linked to our success.

From Zero To One

“Peter Thiel’s ‘Zero to One’ isn’t just another business book; it’s a compass for startups. It takes you on a journey through the startup landscape, highlighting the pivotal role of a strong founding team, a vibrant company culture, and a clear, long-term vision.

Thiel argues that the early choices you make can profoundly influence your startup’s trajectory.

In your quest to navigate these early stages, it’s crucial to:

Accelerate Through the Initial Phases
Moving swiftly through the early stages is key. Learning from both successes and setbacks can propel you forward.

Lay Rock-Solid Foundations for Scaling Up
Setting the right foundations early on can significantly ease your scaling and growth process.

Meet the Dream Team

We’re the multi-tool of accounting tech growth marketing: a tight team of experts, ready to tackle every job in your growth journey.

This is a team of growth marketing strategists, channel specialists, and relentless executors, picked from around the world to form the Journey global collective.

Founder/Director
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Founder/Director
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Director/Head of EMEA
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Head of Operations
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Head of Brand/Creative
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Head of PH
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Growth Marketer
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Growth Marketer
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Growth Marketer
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Growth Marketer
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Growth Marketer
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Growth Marketer
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Creative Designer
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Copywriter
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Web Developer
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Marketing Specialist
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Marketing Specialist
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Web Developer
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What our clients say

Key to our growth strategy

“Working with Journey will help you fast-track your early stage growth in the accounting industry.

They’re passionate and follow through, something the industry appreciates (not just all hype).”​

Ready to start your Journey?

Let us help you build your growth team and unlock revenue.