Dive into groundbreaking strategies that turn accounting software into market leaders. Read now and revolutionise your growth journey.
You have the best goddamn SaaS solution in the accounting space, right? You had an inspired business idea, found your industry niche and spent months developing the absolute best software solution. The challenge now is to TELL people about your badass software?
Getting your brand and your messaging out into the world is a skill. But knowing which channels to use can be a major challenge. With an eye-watering choice of sales, marketing, PR and social media avenues to explore, there’s real value in working with a team of marketing and content experts – and this is where Journey enters, stage left.
We’re the growth marketing specialists for SaaS companies that want to build a rockstar brand in accounting. And we’re here to rip up the growth marketing rulebook.
Your Software as a Service (SaaS) product is your baby. You’ve birthed it, nurtured it and helped it take its first faltering steps. You’ve gone way beyond the Minimum Viable Product (MVP) stage and what you now have is a software solution that’s stable, feature-rich and ready to roll.
But there’s a problem. You may know every single feature and line of code that belongs to your solution, but do you truly understand what makes your app stand out from the competition? For some SaaS founders, it can be difficult to see the wood for the trees (or the customer value from the code, to drag this into a tenuous technological metaphor).
You could talk for hours about your feature set and how you’ve used smart automation, artificial intelligence (AI) or machine learning to create a truly innovative software product. But that doesn’t always mean that you understand how your product changes the lives of your accountant/bookkeeper audience (and their many business and personal clients).
It’s almost impossible to see your SaaS product from the outside in, when you’re so intrinsically part of the creation and management of this software tool. What Journey does is shine a spotlight on your product, so you can see the glint of gold that lies within.
When you work with us, we’ll:
You can forget about the content, design, marketing and social content. We’ll take that load off your back, so you’ve got more time to get out there and talk to people about your product.
So, while you’re out making connections and delivering demos, the Journey team is on the case, firing out content and telling the accounting world just how awesome you are.
Journey is a young business, but we’re chockers full of experience in the accounting industry. Between us, we’ve worked in dozens of accounting-focused tech businesses (including Xero, Ignition, Weel, Capitalise and Deputy). And we’ve all worked closely with accountants and bookkeepers across Australia, New Zealand, USA, the UK and more.
We know that accountants and bookkeepers can be a tricky audience to sell to. As practitioners, they can be extremely analytical and risk-averse when it comes to trying out new software tools. But we also know that accountants are always on the lookout for ways to improve efficiency, cut costs and get a better handle on their practice management and firm admin.
If you want to find out what makes accountants and bookkeepers tick, we’ve got the answers:
There are probably hundreds of marketing agencies in your nearest city. And they could no doubt help you run a campaign, or take on the management of posting your social media content. But we’re a different breed of growth marketing beast.
Journey isn’t the norm. We’re the gritty, sparky new kid on the block, kicking down the traditional SaaS walls and cranking up the volume so your promotion is heard everywhere that matters.
We’re not a discrete string quartet that you’d hire for your wedding. We’re the loud, raucous punk band that gets the audience pushing the chairs back and dancing on the tables.
We’ve ripped up the rule book and come up with our own ideas, strategies and methodologies. Working with us is a high-paced rollercoaster ride, but, man, will you see your growth journey speed up when you’re onboard with our team.
We stand out from the crowd because:
In our first nine months as Journey, we’ve worked with 14 vendors, grown to 19 team members and helped our clients add $millions in ARR revenue. And that’s happened because our SaaS clients have TOTAL belief, faith and conviction in the Journey way of doing things.
If you’re bored of dull marketing and slow, organic growth, now’s the time to switch up your approach. Our campaigns and content are loud, in your face and guaranteed to get results.
We’re your go-to-market specialists. Whether it’s building a brand and driving demand in your home market or launching into a brand new country…we’ve you covered!
Journey exists to help you scale revenue and grow a rockstar brand in the accounting industry. Now’s the time to reach out, drop us a line and find out what we can do for you.
Book a meeting and let us take you on a journey…
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Journey has entered a multi-year partnership with ACCA UK. This collaboration will focus on two key initiatives aimed at enhancing professional growth.
New collaboration to deliver national roadshows and member benefits focused on the future of accounting tech.
Journey, the leading GTM agency for accounting-tech, is proud to announce a strategic partnership with leading global accountancy body ACCA (the Association of Chartered Certified Accountants. This multi-year partnership will see Journey become an events partner for ACCA UK, organising national roadshows and providing exclusive member benefits through access to innovative software solutions.
Journey, renowned for its expertise in go-to-market strategies for accounting technology, has entered a multi-year partnership with ACCA UK. This collaboration will focus on two key initiatives aimed at enhancing the professional growth and technological advancement of ACCA UK members.
The first initiative involves Journey taking on the role of an events partner for ACCA. This partnership will kick off with the 'Accounting Futures' roadshow in October, which will tour six locations across the UK. The roadshow will feature industry experts discussing critical themes such as People, Process, Technology, and Sustainability. Attendees will gain valuable insights and learn directly from peers about building resilient and future-ready accounting practices.
"We are thrilled to partner with ACCA UK on these national roadshows," said Jordan Vickery, Global Director & Head of EMEA at Journey. "Our goal is to provide ACCA members with unparalleled opportunities to engage with industry leaders, explore innovative technology, and equip themselves with the knowledge to navigate the evolving landscape of accounting."
In addition to the events, Journey will collaborate with ACCA UK to offer exclusive member benefits. By leveraging its portfolio of innovative software vendors, Journey aims to provide ACCA UK members with access to the latest technological advancements designed to support their firms and clients effectively.
"Partnering with Journey allows us to deliver significant value to our members," said Mark Jackson, Partnership Development Manager at ACCA UK. "The combination of expert-led events and cutting-edge technology solutions will empower our members to stay ahead in the dynamic field of accounting."
Last year's roadshow organised by Journey attracted over 500 ACCA members from various UK locations, demonstrating the strong interest and demand for such initiatives. This new partnership aims to build on that success and further support ACCA members in their professional journey.
About Journey
Journey is the leading GTM agency for accounting tech globally. SaaS leaders work with Journey to accelerate revenue growth, scale brand awareness and eliminate wasteful spend using 30+ years of proven playbooks, industry knowledge and global connections.
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Journey have been announced as the marketing partner to help launch Tax Torch in order to revolutionise real-time tax planning for accounting professionals.
London, UK, [10th July]: Journey, the leading go-to-market (GTM) agency for accounting-tech, is proud to announce its partnership with Tax Torch, a real-time and proactive personal tax planning product set to launch in September/October 2024. This partnership aims to provide accounting professionals with new tools to deliver personal tax planning at scale.
Tax Torch offers a suite of features designed to simplify and enhance the tax planning process, allowing accountants to deliver proactive advice and real-time updates to their clients. This innovative product is expected to set a new standard in the industry, helping firms & their clients to stay ahead of the curve in an ever-evolving financial landscape.
"Journey is excited to support Tax Torch in their mission to transform tax planning," said Jordan Vickery, Global Director & Head of EMEA at Journey. "Our experience with over 20 vendors across the UK, Australia, and the United States positions us perfectly to help drive the success of this innovative product in the accounting channel."
Robert Davidson, Co-Founder of Tax Torch, added, "Partnering with Journey ensures that our product reaches the right audience and achieves its full potential. Their expertise in the accounting-tech market is invaluable as we prepare for our launch."
About Journey
Journey is the leading GTM agency for accounting tech globally. SaaS leaders work with Journey to accelerate revenue growth, scale brand awareness and eliminate wasteful spend using 30+ years of proven playbooks, industry knowledge and global connections.
About Tax Torch
Tax Torch is a new cloud-based personal tax planning product, combining an individual's personal income, business performance and goals. Tax Torch aims to create consistency and value while lowering the barriers of entry and making easy tax planning available to all.
Journey teams up with Digital Accountancy Show to enhance event growth and exhibitor engagement.
Journey, the leading go-to-market (GTM) agency specialising in accounting technology, is excited to announce a strategic marketing partnership with the Digital Accountancy Show. This collaboration aims to drive attendee growth for the show and offer exclusive support packages to exhibitors, to ensure they maximise their ROI.
The Digital Accountancy Show, now heading into its fifth year after four consecutive sell-out shows, is poised to continue its growth as a staple part of the UK accounting events calendar, with Journey acting as its marketing engine.
As well as handling all aspects of marketing for the show, Journey will also be supporting the show's 100+ exhibitors with exclusive support packages, including product messaging, stand design, pre-show communications, and follow-up strategies.
"Having worked with Dan and the team in a consulting capacity for 4 years as their Head of Content, it makes complete sense for Journey and our incredible agency team to step in to support the show's ambitious growth targets and plans for 2025” said Jordan Vickery, Global Director and Head of EMEA at Journey. "With our experience supporting 20+ vendors globally with their GTM, we’re also in a great position to be able to support the show's exhibitors to ensure they maximise their value from the event with clear positioning, marketing, and exhibition design"
Dan Cockerton, Founder of the Digital Accountancy Show, added, "Journey's proven track record in the accounting tech space makes them the perfect partner for us. Their approach and deep understanding of our profession will undoubtedly help us take the show to new heights in 2025."
You can learn more about the packages available for exhibitors here.
About Journey
Journey is the leading GTM agency for accounting tech globally. SaaS leaders work with Journey to accelerate revenue growth, scale brand awareness and eliminate wasteful spend using 30+ years of proven playbooks, industry knowledge and global connections.
About Digital Accountancy Show
The Digital Accountancy Show is your front row seat to the future of accounting & finance. Join them on the 1st and 2nd April 2025 in London to join 4000+ of your peers at the leading technology conference like no other.
