Channel & partnerships
The fastest way into an accounting firm is another accountant. Get the channel right and firms recommend you, resell you and bring their whole client base with them. Get it wrong and you're paying to acquire every single customer, one at a time, forever.
70+
brands grown in the accounting industry
Across Australia, the UK and North America — including running the ACCA UK roadshows end-to-end and building a dedicated Tech Board with ICB UK.
A handful of firms recommend you out of goodwill. There's no tiering, no enablement, no commercial reason for them to do it again next quarter.
You're in the Xero or QuickBooks app store and nothing happens. A listing is not a channel — it's a shelf, and nobody's walking down your aisle.
You know ACCA, ICB, CPA and the rest are the trust layer for the whole market. You just have no idea what they actually want from a vendor.
Firms want to recommend you but can't articulate why. Without enablement, your partners sell your competitor because their deck is better.
We've built and run the partnerships that move this market — multi-year work with ACCA UK, a Bookkeepers Tech Board with ICB UK, and the Digital Accountancy Show. We know what the bodies want, what firms want, and what makes a partner program worth joining.
Tiers, margins, commitments and the commercial logic that makes a firm choose to build their practice on you. Plus the terms and materials to launch it.
Getting found and getting chosen inside the Xero, QuickBooks, Sage and MYOB ecosystems — listing optimisation, reviews, integration positioning and the co-marketing that follows.
Introductions, positioning and negotiation with the bodies and institutes your buyers belong to. Roadshows, member benefits, tech boards, accredited content.
The training, decks, comparison guides, co-branded assets and scripts that let a partner sell you as well as you sell yourself.
The practitioners, podcasters and community leaders accountants actually listen to — matched to people who genuinely use your product and will speak honestly about it.
It's everything between you and the firm that isn't your own sales team: the app marketplaces of Xero, QuickBooks, Sage and MYOB; professional bodies and institutes; resellers and implementation partners; accounting-specific media and communities; and the practitioners other accountants trust. Firms buy through these, not around them.
It depends on how much of the client relationship the firm wants to own. Referral is lower friction and quicker to launch. Reseller pays more but demands real enablement, support and margin. Most vendors we work with start with referral and graduate the best partners into reselling.
Longer than you'd like — these are relationship-led and often run on annual planning cycles. The advantage of working with us is that the relationships already exist, so you're starting a conversation rather than cold-emailing a membership team.
It can, but not on its own. A listing converts when there's demand pointed at it — reviews from real firms, an integration story that solves a specific job, and co-marketing with the platform. Treat the listing as a conversion surface, not an acquisition channel.
Control points are the features, integrations and workflows that keep customers locked in. Here's how accounting SaaS companies use them to drive growth and cut churn.
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Journey and the Institute of Certified Bookkeepers UK announce a partnership to give bookkeepers greater influence over technology development through a dedicated Tech Board and vendor engagement opportunities.
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Journey partners with ACCA UK for multi-year collaboration featuring national roadshows and exclusive member benefits to advance accounting technology adoption.
Read More →Get a growth team that already knows accounting, and put an end to wasteful spend.
