Events & conferences
Most vendors buy a stand, print a banner, collect badge scans and go home. Then they wonder why the pipeline never materialised. Events work — but only when the demand is built before the doors open and the follow-up runs after they close.
20,000+
attendees at the largest virtual accounting summit
Run end to end by us. We also brought AppVentory and FirmCheck into the UK market on a tour around Accountex London.
Firms walk past the stand because your logo means nothing to them. The brands with queues did the work months before the event.
You show up and hope. The vendors winning had meetings booked into their stand before they got on the plane.
You collect 400 scans, send one 'great to meet you' email, and write the event off as a failure eight weeks later.
Judging a conference purely on deals closed that month ignores the pipeline it seeds for the next 18. So you cut the wrong events.
We've curated headline speakers for Intuit QuickBooks, led the ACCA UK roadshows for years, consulted on the launch of The Access Group's flagship Australian conference, and run the largest virtual accounting summit end to end. We know what makes an event work from both sides of the stand.
Which conferences are actually worth your money in your market, what to spend, and what a realistic return looks like before you commit.
Email, paid, partner and community campaigns that fill your calendar with booked meetings before day one.
A presence people walk towards, staffed by people who know how to qualify fast — plus the collateral, demos and offers that make it easy to say yes.
Getting you on stage, and making sure what you say earns trust instead of triggering the sales-pitch disclaimer.
Your own events, run properly — from a UK launch tour around Accountex to a 20,000-attendee virtual summit.
Sequenced, segmented follow-up wired into your CRM, so a badge scan becomes a conversation instead of a spreadsheet row.
It depends entirely on your market, your buyer and your stage. Xerocon, Accountex, the Digital Accountancy Show, QuickBooks Connect and Accounting Business Expo all serve different audiences and price points. We'll map the calendar against your ICP rather than sending you to the biggest one.
Three months minimum for a major conference, ideally longer. The demand-building work — partner co-marketing, content, outreach, meeting booking — is what determines the outcome, and it can't be compressed into the fortnight before.
Sometimes, but be honest about why. The market is already saturated with micro-events competing for the same audience. Your own event works when you have a genuine community reason for people to gather — not when you just want a captive audience for a pitch.
Track closed revenue, but also the pipeline seeded: new contacts who might convert in 6, 12 or 18 months, and how many existing relationships were reinforced. Events are a brand and demand channel at the same time — measuring only the demand half will lead you to cut the wrong things.
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